MarketFinance Case Study

Client's challenge

01

The client operated a marketing website built on NextJS, featuring a substantial volume of content and numerous pages

02

Maintaining and expanding the site became increasingly complex due to content being tightly integrated into the application

03

The client sought a solution to migrate to a headless CMS to simplify content management and ease the burden on their marketing team

04

Key expectations included streamlining content handling, simplifying content updates, and ensuring the future scalability of the website

Projects in Numbers

35K+
Monthly visitors
60+
Content types
130+
Unique dynamic landing pages
450
Blog pages

Our Solutions

Migrated content to Contentful with expanded app capabilities

Overcame challenges, including content separation and complex designs

Three levels of content abstraction: basic components, custom blocks, and full-page content

Ongoing support and collaboration with designers and marketing team

Project Tech Stack

Contentful

Contentful

Contentful served as the CMS for storing and managing website content, enabling content editors to update and publish content easily

Next.JS

Next.JS

We used NextJS to build the frontend of the website and customized an Express server for server-side rendering and routing

Pardot

Pardot

Pardot was integrated to handle and manage forms on the website, ensuring seamless lead generation and data collection

Express

Express

A minimal and flexible Node.js web application framework that provides a robust set of features for web and mobile applications

Styled components

Styled components

Employed for styling components, allowing us to create and maintain CSS-in-JS styles for a consistent design across the site

Babel

Babel

A custom Babel configuration was implemented to fine-tune the JavaScript build process, optimizing the performance and compatibility of the website

Why Us

Accurate Estimates

90% of our projects stay within the initial offer without major scope changes

Performance by Default

NextJS and SEO audits are included by default to ensure top performance from day one

Faster Delivery

Our internal CMS-kit accelerates Headless CMS development, saving both time and budget

Key Achievements

01

Prioritized user-friendly solutions for the non-technical marketing team

02

Balanced flexibility and design guidelines

03

Introduced abstractions like themes and component styles

04

The contract was extended three times, providing continuous support

Team behind a project

Oleg Proskurin

Oleg Proskurin

TechLead at FocusReactive

Recent Projects

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Firsty
Industry
Telecommunications
Technical stack
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NextJS
Vercel
Scope of Work
Website Migration
Maintenance

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EasyPark
Industry
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Technical Stack
Storyblok
Next.JS
Vercel
Scope of Work
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Reverse Health

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Reverse Health
Industry
Health & Wellness
Technical stack
Payload CMS
NextJS
PostgreSQL
Scope of Work
Website Development
Maintenance

What we write about Contentful

Contentful overview
Contentful overview

Contentful overview

Dive into Contentful's world to see how it simplifies content management across various platforms, perfect for developers and creators alike
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Contentful vs Storyblok

Contentful vs Storyblok

Comparison of Storyblok and Contentful — two popular headless CMS platforms — with a focus on UX, visual editing, developer flexibility, and marketing usability.
Contentful to Payload CMS Migration
Contentful to Payload CMS Migration

Contentful to Payload CMS Migration

Migrate from Contentful to Payload CMS in days, not weeks — with our automated tool that preserves structure, content, media, and relations.

Your project, our CMS craft

  • Respond within a day
  • Intro call to sync
  • Proposal within 2-3 days