NotSoApe Case Study

Client's challenge

01

The client had a store tailored for the Japanese market

02

They aimed to enter the European market and improve their store's quality

03

The goal was to develop an MVP for the European market

04

They desired a more convenient product, collection, and content management

05

The client wanted flexible order management and an adaptable order pipeline

PageSpeed metrics achieved

99
Performance
100
Accessibility
99
Best practices

Our Solutions

Collaborated with the client to design a NextJS application

Used Crystallize as the foundation due to its dual-functionality

Frontend was implemented using NextJS with the SSG approach

Interacted with the platform via GraphQL

Chose Crystallize for its excellent eCommerce and Headless CMS capabilities

Project Tech Stack

Crystallize

Crystallize

Headless CMS designed for e-commerce and content-driven applications, provides developers with APIs and tools to manage product data, content, and digital experiences, enabling the creation of highly customizable and scalable online stores and websites.

Next.JS

Next.JS

React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.

Vercel

Vercel

Cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.

GraphQL

GraphQL

Query language and runtime for APIs that allows clients to request only the specific data they need, resulting in more efficient and flexible data retrieval, making it ideal for modern API development.

React

React

Widely-used JavaScript library for building user interfaces that allows developers to create interactive and dynamic web applications efficiently.

Stripe

Stripe

Payment service provider that lets merchants accept credit and debit cards or other payments.

Why Us

Accurate Estimates

90% of our projects stay within the initial offer without major scope changes

Performance by Default

NextJS and SEO audits are included by default to ensure top performance from day one

Faster Delivery

Our internal CMS-kit accelerates Headless CMS development, saving both time and budget

What our client says

Thomas Patersson
Thomas Patersson

We had the opportunity to work with FocusReactive in a headless ecommerce project that involved using Crystallize, Nextjs, Vercel, and Shipmonk to create a full-features headless storefront with a super fast loading speed and exceptional user experience. We truly enjoyed working with the FocusReactive team: they had excellent communication and organization, and the end product was above our expectations. We are looking forward to engaging the team again in the future!

Key Achievements

01

Successfully integrated with the Crystallize platform for the first time.

02

Appreciated the unique capabilities of Crystallize

03

Quickly adapted thanks to our experience with other Headless CMS and eCommerce platforms

04

Impressed with Crystallize’s native content organization and website structure tools

05

Benefited from its flexible pipelines and convenient tagging system

Team behind a project

Oleg Proskurin

Oleg Proskurin

TechLead at FocusReactive

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