Storyblok vs Contentful
Modern marketing teams increasingly rely on headless CMS platforms to deliver content across channels with speed, flexibility, and control. Among the most popular options are Storyblok and Contentful—both mature platforms, but with distinct philosophies.
This article breaks down how they differ in real-world marketing operations, helping you choose the one that fits your team’s structure, workflow, and growth stage.
What Sets Them Apart?
| Feature Area | Storyblok | Contentful |
|---|---|---|
| Visual Editing | True visual editor with live preview | No built-in visual editor; requires third-party tools |
| Content Modeling | Component-based, flexible | Structured schemas with strict hierarchies |
| Localization | Built-in localization and field-level control | Multi-locale support via entries, more manual |
| Collaboration | Marketer-friendly UI | More developer-oriented; requires training |
| Integrations | Marketing-first tools (e.g. A/B testing, personalization) | Broad API-based integrations via App Framework |
| Pricing (2025) | Lower entry cost, tiered by users and spaces | Premium starts higher, enterprise-focused |
| Use Case Fit | SMBs, content-driven sites, marketing teams | Scalable enterprise use, complex workflows |
When Storyblok Works Best
- Your marketing team wants independence from devs.
- You need fast content iteration and live preview.
- You’re running multi-language websites.
- Your design system is component-driven.
Ideal for lean marketing teams who want to ship quickly without sacrificing brand control.
When Contentful Makes Sense
- You have dedicated dev and content ops teams.
- You manage complex product catalogs or multi-brand setups.
- You require enterprise governance, approval workflows, and granular roles.
- You plan to build custom apps on top of the CMS.
Best for product marketing or editorial teams in enterprise setups with engineering support.
Things to Watch Out For
- Storyblok can become hard to maintain if component naming conventions aren’t strictly followed.
- Contentful may require more initial setup and developer dependency for even basic editorial changes.
What Marketing Leaders Should Ask Before Choosing
- How often does your team push updates? (daily, weekly, campaign-based?)
- Do non-technical editors need to manage layout and visuals?
- Are your developers involved post-implementation?
- Will you manage multiple markets, languages, or brands?
Pricing Comparison (2025)
| Tier / Platform | Storyblok | Contentful |
|---|---|---|
| Free Plan | Yes – limited features | Yes – limited roles & users |
| Entry Tier (Team) | from €99/month (5 users, 2 spaces) | from $300/month (for basic team collaboration) |
| Business Tier | from €849/month (custom limits, SSO, etc.) | from $1,200/month (scaling content + locales) |
| Enterprise Tier | Custom pricing | Custom pricing |
| Visual Editor | Included in all tiers | Requires third-party integration |
| Localization Support | Included | Included, but more manual setup |
💡 Note for marketing teams:
Storyblok often offers better value for SMBs or mid-sized teams, especially when visual editing and localization are a must.
Contentful’s pricing scales quickly with complexity — ideal for enterprise-grade use cases, but can be overkill for smaller teams.
Final Thought
There’s no universal "best" CMS—it depends on your team’s operational maturity, content velocity, and need for control.
For high-growth marketing teams, the choice often boils down to:
- Storyblok: If autonomy, speed, and visual editing are key
- Contentful: If structure, scale, and integrations outweigh UX
Want to see examples of how real-world companies use each platform? Check our work with:
- EasyPark: Localized multi-market setup based on Storyblok
- MarketFinance: Contentful-based website which we migrated in less then 2 months for one of our clients
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